In the digital world, SEO is basically everything. It’s the key to making your website or company known throughout the world, driving traffic to your business. The online visibility provided by SEO serves as the lifeline of many marketing campaigns and advertising efforts. For those reasons, every business should have a website designed specifically to improve their SEO performance.
However, not many companies and marketers are aware of this. Some even think that SEO shouldn’t interfere with the design of a website. That’s not entirely true. This guide shows you some common web design mistakes that you may or may not know that could hurt your SEO.
1. Mobile-Friendly Design
If you believe that having a website and a social media account is enough to market your business, then you should think again. Nowadays, websites without a mobile-friendly design are doomed to fail. With more than 55% of the world’s population using their mobile devices to surf the internet and shop online, that’s a huge chunk of the market you’re missing out on. You need to make your website responsive to generate more traffic. This is because Google offers a higher ranking to websites that have a mobile-friendly design.
2. Confusing Navigation
No matter how stunning your website looks from a design perspective, all of that will be for nothing if your navigation doesn’t make sense. Puzzling and complex navigation is more than likely to irritate users and confuse them whenever they visit your website. You need to consider the user experience and how easy it is for your site visitors to find the information they’re looking for and know which part of the website they’re currently in.
3. Missing H1 Tags
If there’s one element in a web page that you shouldn’t forget to add, it’s an H1 tag. This is the part of the website that helps the crawlers easily find the page’s subject matter. The H1 tag basically provides a brief introduction to the page. Without it, the crawlers would have a hard time identifying what your website is about, making it even harder for people to find your website. This hurts your SEO a lot, so you better make sure that every page on your website has an H1.
4. Slow Page Loading
We all know how people like fast things. From the food we order to the vehicles that we ride on the way to work, people rely too much on the speed of things and how fast they can have it. The same principle applies to websites. A slow website in a fast-paced digital world is designed to lose every time. Any user would immediately turn away when they spend more than three seconds waiting for your website to load. Interestingly, Google also uses page load times to determine website ranking, making it an important consideration.
When designing a website, you should consider SEO as a top priority. This list proves just how important it is to consider how certain web elements can either hurt or benefit your SEO performance. By following these tips, you’ll be sure to make your online presence known with a well-designed website that performs flawlessly.
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I think website owners should always consider SEO when building their sites. These days a website without a good SEO campaign is pretty much useless!
I couldn’t agree more Simon!