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Table of content
As an ecommerce owner, you’re probably looking for solutions to boost the performance of your online shop in 2025. You’re determined to make the coming year the year of success (and wealth, we hope). There are several ways for an online shop to boost its sales, but today we’re going to focus on one specific way. Often overlooked by some ecommerce owners, it’s a highly effective process when it’s done right. So let’s stop the suspense, this process is called SEO for ecommerce. With SEO, you’ll be able to achieve major goals for your online shop. So without further ado, let’s take a look at the benefits of SEO for ecommerce and how it will help you grow your business!
What is SEO for Ecommerce and why is it important?
SEO for ecommerce(Search Engine Optimisations for Ecommerce) is the process of optimising an online shop to improve its position in search results. Effective SEO can propel your products and pages to the top of search results. And as a result, you’ll get more organic traffic and therefore more sales.
What factors do search engines look at when ranking an ecommerce site?
Well, as you may have guessed, search engines like Google and Bing don’t rank websites randomly (fortunately!). In fact, they have very specific criteria that you have to respect if you hope to reach the top results in the SERP(Search Engine Results Page). These criteria include the most important ones:
- The use of keywords
- Search intent
- The relevance and quality of your content
- The user experience
- The number of domains referring to your site
- The quality and relevance of these referral domains
You therefore need to optimise your ecommerce website to meet these criteria and hope for a good ranking in the search results. And that’s exactly where SEO for ecommerce comes in.
Key elements of SEO for Ecommerce
As we’ve said, when you practise SEO on your ecommerce website, you want to rank in the top results of the SERP. However, SEO for ecommerce is not some kind of miracle drug that you put on a wound that will heal instantly. Firstly, it is based on key elements that you or an ecommerce SEO expert will analyse and optimise in your online shop. Here are the key elements of ecommerce SEO:
- Keyword research: This means looking for keywords that relate to your niche and that are suited to the current condition of your online shop.
- On-page SEO: This involves improving the main pages, category pages and product pages of your website. To do this, we will write text that is useful to your visitors, not forgetting to include keywords in the text, titles and meta data.
- Technical SEO: This involves optimising your online shop from a technical point of view to improve its speed or adapt it for display on mobile devices.
- Off-page SEO: This consists of improving the reputation of your ecommerce website through what is known as ‘link building’ (or netlinking) by obtaining ‘backlinks’ from websites with a high reputation and related to your field of activity.
- User Experience: SEO for ecommerce these days is also about optimising the user experience (UX) by making the user journey as pleasant and fluid as possible (simple navigation, placement of buttons, simplification of checkout, etc).
Secondly, SEO results are not ‘sudden’. You have to wait several weeks, months or years (depending on the difficulty of your niche, the age of your site, etc.) to see results. But the wait will be well worth it because you’ll get consistent results. That’s the beauty of SEO.
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What are the benefits of SEO for ecommerce?
We’ve just seen what SEO is, what it’s for and why it’s important to put it into practice on your ecommerce site. We’re now going to talk about the benefits of SEO for ecommerce.
Benefit #1: Increased Organic Traffic
One of the great advantages of SEO for Ecommerce is that it enables you to obtain organic traffic that increases gradually and steadily. Not only will this be good for your wallet, but organic traffic also means qualified visitors and therefore better engagement and conversion rates.
Benefit #2: Reduced Reliance on Paid Ads & higher ROI
Although paid advertising is beneficial, it requires a constant and substantial budget. What’s more, the problem with paid ads is that it brings you traffic in the short term: as soon as you stop your advertising campaign, your traffic will drop. This is why we say that SEO for ecommerce brings a better ROI: it costs less than certain acquisition channels, but above all its results are long-term.
Benefit #3: Enhanced Visibility and Brand Awareness
SEO is an incredible acquisition channel. By ranking in the top search results, you can increase your organic traffic. What’s more, it will increase the recognition, trust and reputation of your brand among your customers.
Benefit #4: Competitive Advantage
In a competitive market, SEO will enable small ecommerce businesses to compete with larger brands, thanks in particular to good keyword research and a better user experience.
Benefit #5: Increased Local Visibility for Targeted Audiences
SEO for ecommerce is extremely interesting for physical shops. You can position yourself on local queries and attract visitors not only to your physical point of sale but also to your online shop.
Benefit #6: Valuable Customer Insights
By observing the search data and the behaviour of your users, SEO will allow you to redefine the products offered and your marketing strategy.
Benefit #7: SEO Enhances Other Marketing Channels
If you already use other marketing channels (such as social networks or emailing), you will see that SEO will be complementary to it and make your marketing strategy more complete and effective.
Conclusion
SEO for Ecommerce is an effective marketing technique to acquire new visitors and customers by optimising your online store for search engines. There are many benefits such as a constant and qualified organic traffic and a better return on investment. So if you want to take your ecommerce store to the next level by 2025, we really recommend that you put SEO into practice now!
