Scaled Jameelia.com to serve customers in over 14 countries with tailored SEO and optimization strategies.
jameelia.com

Company
JAMEELIA
Location
UK & Egypt
Industry
eCommerce
Website
www.jameelia.com
This case study is a personal story from Kwayse’s founder, Abdurahman Ibrahim, who launched Jameelia.com, his first eCommerce store. Through building and scaling this modest fashion brand, Abdurahman discovered his passion for helping other eCommerce businesses grow, leading him to found Kwayse.
Can you briefly describe the history of Jameelia.com and your experience running it?
Jameelia.com was my first eCommerce venture, a modest fashion brand offering a range of clothing and accessories for women. I launched it in 2014 and quickly expanded to serve customers in over 14 countries.
How did running Jameelia.com inspire you to found Kwayse?
Through building and scaling Jameelia.com, I realized that many of the challenges I faced, like driving traffic, improving SEO, and optimizing for conversions, were the same challenges other eCommerce businesses faced. I saw an opportunity to help other brands grow by offering the expertise I gained firsthand.
What challenges did you face while trying to grow Jameelia.com?
Scaling internationally was one of the biggest challenges. I needed to drive organic traffic, expand my reach, and improve search rankings, all while maintaining an optimized, user-friendly website.
How did you overcome these challenges?
I studied and applied my knowledge of SEO, web development, and conversion optimization to grow the business. This experience of overcoming challenges in the eCommerce space became the foundation for the services Kwayse now offers to other businesses.
What were the key achievements in scaling Jameelia.com?
Through consistent SEO and optimization efforts, Jameelia.com grew from a small online store to an internationally recognized brand, serving customers in over 14 countries.
How did your experience with Jameelia.com influence the creation of Kwayse?
My journey with Jameelia.com taught me that many eCommerce brands struggle with the same issues I faced—scaling, traffic generation, and conversion optimization. I founded Kwayse to help other eCommerce businesses navigate these challenges with proven, results-driven strategies.