Contact Details
Name
Email
Company Name
Phone
Project Details
What is your purpose on social media?
What do you hope to achieve using social media? How will you know you’ve achieved it?
What’s the biggest barrier to your success on social media?
What product(s) or service(s) does your business offer?
What is the main message your brand is trying to communicate?
Can you name 3 of your competitors and state what makes your brand different from theirs?
Why do people choose you over your competitors?
What’s your brand vision?
Audience Details
Describe your target audience. Who are they?
What issues matter to them?
Content
What resources do you have available for content creation?
What sign-offs do you require?
What type of content does your audience respond to best (if known)?
What type of content do you want to create for your audience (images, quotes, competitions etc.)?
What message are you trying to send with your content?
Social Accounts
Please provide links to your current profiles
Analysis
What tools have you used to manage your social media profiles until now? (if any)
How do you intend to measure return on investment?
What is working for you (and not working) right now? (if applicable)
What have you tried in the past?
Expectations
What do you expect from us as your account managers?
What information do you want to see on your monthly report?
Who is the person we should contact?
How much oversight and control do you want to have?
How much input do you want to have into campaigns?
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