We are currently in the midst of a major transition in which businesses are shifting their marketing efforts online. Because of the restrictions on movement imposed by our local governments, online search has become the primary tool for locating everything that each household requires. According to Microsoft data, 53 percent of search intentions are pointing to local businesses.
If you own a local business, you should recognise the importance of following this trend and capitalising on it. Note how brands that rank at the top of these search engines receive the most conversions, ultimately increasing their sales. However, effective strategies can only be implemented when you work with a reputable Local SEO company.
Here is a list of things to look out for when choosing a Local SEO company. Use this information to determine whether the agencies on your list are a good fit for your local company (or not).
1. Recognised Success in the Industry
When it comes to choosing a local SEO company their success stories are the best indicator of their overall performance. They should provide you with a list of clients they have assisted, work references, and even case studies where the agency can give you insights into how they do their work and solve problems. It’s also a good idea to look for customer reviews on their website, social media accounts, or even word of mouth.
On the other hand, if an agency cannot provide you with all of the information listed above, this could be a red flag. They may not be bad at their job, but there is a risk of paying a lot of money for an inexperienced agency that cannot deliver the results at your desired time.
2. Expert SEOs
You should be confident that the agency you want to hire has a sufficient number of employees capable of handling your SEO campaigns. Make sure they know white label SEO to make sure your company is not blacklisted by search engines.
Numerous services are available online that promise results, but you must be cautious about who you work with. Ensure that the agencies you collaborate with do not provide you with interns who are still learning SEO. They may make your company an experimental case, potentially resulting in significant losses on your part.
3. Goal-Oriented Agency
There are a number of goals in SEO, and agencies may excel in different areas. Know that there will be agencies solely focused on off-page SEO which includes outreach and backlinking. Others will focus their efforts on on-page SEO which includes website optimizations and content creation. There will also be agencies that cater to a broader aspect of SEO.
A multi-disciplined SEO agency will be able to design unique (and profitable) techniques for your local search campaigns. Ensuring that they focus on the right areas to get you the biggest (and quickest) return on investment.
The primary goal of your agency should be to boost conversions and revenue for your business. They should be able to increase your performance regularly over time. They may not be a suitable fit for your organisation if they are concerned with vanity metrics.
It’s time to upgrade your company’s digital marketing strategies. Collaborate with a professional who provides affordable digital marketing packages in London and across the globe. Schedule a call with us today to learn how we can help you grow your business online.
We are Kwayse, a multi-award-winning digital marketing agency based in London with three offices worldwide. Above all, we strive to provide our clients with exceptional service at an affordable rate.