By now you’ve probably heard of search engine optimisation (SEO) and know that it’s a vital service for any website that wants to do well online. Having a strong SEO campaign will boost your website to the top of search results so you are right where your potential customers can find you when they are looking for your products or services.
However, SEO takes time to see the results, so it’s important that you know that your SEO campaign is running in the right direction. In this post, we’ll cover the 4 crucial SEO KPIs to track and measure to ensure your SEO campaign is a success.
1. Number of Organic visits
An organic visit to your website means that the user found your website by typing in a relevant keyword or phrase into Google and then your website showed up in the search results which resulted in the user clicking through to your site. You can track the number of organic visits your website receives by setting up Google analytics.
2. Number of impressions
Whenever a user searches for a keyword or phrase via a search engine like Google if your website is displayed that is counted as an impression regardless of whether the user clicked through to your website or not. This metric is important because if an SEO campaign is working well, your website should be showing up for more search results and therefore generating more impressions and then ultimately more clicks through to your website. You can learn how many impressions your website is receiving by setting up the Google Search Console.
3. Keyword Rank Tracking
When it comes to SEO, the secret lies in targeting the right keywords. But once you have selected the keywords to target, you must make sure that your SEO efforts are paying off by checking how well your website is ranking for your chosen keywords. To track how well you are ranking for each keyword you could choose to type each keyword into Google and then see which position your website is and keep a note of it, however, a much easier way is to use a keyword ranking tracker tool such as Ubersuggest that will automatically keep a list of your target keywords and update your ranking position for each keyword in real-time. Saving you a lot of time and effort.
4. Conversions (Leads & Sales)
Lastly, and most importantly, you want to track how many conversions you have generated since launching your SEO campaign. This final metric will prove just how effective your SEO campaign is. A conversion may be a lead, online sale, phone call, appointment booking, or even a newsletter sign-up! So depending on what a conversion means to you will determine how you can set up conversion tracking for that metric. Any reputable SEO agency will be able to assist you with tracking your conversions and should provide you with a monthly report detailing these 4 crucial SEO KPIs.
If you require assistance with setting up your SEO conversion tracking, or would like to discuss any aspect of SEO for your business, book a free 30 minute SEO consultation with our specialist team.