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Over the last 20 years, the world of business has undergone one of the most significant changes: the advent of digital technology. And with it, new ways of marketing your services and getting the world to know your business. Previously, it was necessary to buy advertising space in order to be seen by as many people as possible (including people who were not interested in the services presented). Nowadays, it’s a completely different story: with the advent of the Internet, you no longer need to ‘show off’ to people – they come to you! Better still, with the help of professionals such as SEO consultants, you can directly attract your target customers. As you will have realised, establishing an online presence, particularly through a website, is absolutely essential for any business, whatever its size. But if you’re rather old school and think you can do without a website, let us prove you wrong in this blog post where we show you 6 benefits of a website for business.
#1 benefit of website: Increased visibility and accessibility
The vast majority of the population uses the internet. By having a website, you can reach a wider audience, beyond your local market, which is crucial for expanding your customer base. What’s more, a website makes your business accessible beyond opening hours. For example: if someone is interested in your services, they can consult the details at any time on your website without having to call you and wait for your offices to open.
#2 benefit of website: Enhanced Credibility
It’s often said that looks don’t matter, but… that’s not the case for a company website. A well-designed, well-structured website will help to give your company a professional image. It may sound superficial, but we really insist that it will increase your company’s credibility and confidence. Today’s world is increasingly connected, so a customer will have more confidence in a business that has a strong online presence.
#3 benefit of website: Cost-Effective Marketing
A website is a central hub for marketing efforts such as SEO, content marketing and social media. By bringing these marketing levers together, you can increase your visibility and consequently your sales. A website is therefore an excellent way of promoting your services or products at a lower cost than traditional marketing.
#4 benefit of website: Customer Engagement and Service
A website is also a good way of improving your customer service: it allows you to be in direct contact with your customers via live chat or contact forms. And, as we said earlier, your customers will have access to all the information about your products, services and company at any time through FAQs, for example.
#5 benefit of website: Analytics and Insights
A website will make it easier for you to analyse your customers’ behaviour and preferences using analysis tools such as Crazy Egg. This will enable you to implement appropriate marketing strategies and improve the overall experience your customers have on your website.
#6 benefit of website: Competitive Advantage
Having a website will not only allow you to keep up with competitors who have made the digital transition before your company, but it will also allow you to surpass them! If you establish a strong online presence through social media and a well-optimised website, you’ll increase customer satisfaction and loyalty.
If you’re still here, it’s because we’ve managed to convince you that a website is an important tool for your business! So now what? Well, if you don’t already have a website (i’m assuming you don’t), you’re probably considering investing in the creation of a website for your business, but you don’t know where to start. Here are two options for you:
Build a website yourself
If you have the time, the courage and the desire to learn new skills, this is the option for you. As well as being a cost-effective solution, these days it’s possible to create a website without knowing how to code (the computer language used to build websites and web applications) thanks to what are known as no-code tools. But it should be noted that if you want a slightly complex site (such as a site with several pages or an ecommerce site) it may take you several months or even years depending on what you want to build. What’s more, even if it’s easy to build a site, learning how to do it may not be suitable for someone who doesn’t have a ‘digital’ bent.
Hire a web development agency
Hiring a web development agency is another option available to you. These web development professionals will design a website to suit your business. By hiring them you won’t have to worry about any technical aspects, so you can focus on the other (equally important) tasks of your business. Unlike the DIY (Do It Yourself) option, using a web agency will cost you more, but you’ll get a quality service, a satisfactory result and the possibility of maintaining your site.
Ready to build your website?
Conclusion
Here are some of the main benefits of a website for business:
Increased Visibility and Accessibility
Enhanced Credibility
- Cost-Effective Marketing
- Customer Engagement and Service
- Analytics and Insights
- Competitive Advantage
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